Branding recession ….

So the economy is in the crapper. People are losing their jobs. Huge financial corporations are teetering on collapse…. Inflation might turn negative this year………all these information might have entered ur brain..and ur veins through all sort senses you have..now u can even smell recession around u…..
Your bike ride with ur head phone on and playing ur fav radio station is no more the same ….it has replaced ur fav bollywood number with recession Ads(Yes Its important to call them ADS)
This time the election manifesto of various political party is not “Roti , Kapda Makaan “ but a sword that will cut down the webs woven by mortgage monster …
Now ur DISTANT-NEIGHBOR is more bothered about ur job security rather than ur pay package
IST of your office clock has suddenly changed to the System time…
And now Nature has changed its rules …It took millions years for man to evolve from its monkey’s breed but it took jst few months for ur boss to became a TIGER.
The street light pillar no more contains a Jewelry shop ads… it has been replaced by some classes which provide therapy to patients hit by recession flu.
New topic “RECESSION” will now be introduced in all sorts of curriculum and at every level of ur education ladder ….a KG kid will be asked to spell “Recession” …a primary standard kid will be asked to calculate loss occurred to the shopkeeper cause of recession ..Middle standard child will be asked to write an essay on recession …high level students will be asked to play with permutation and combination..on recession based parameters…and for marketing and finance guys its now the time to bell a Lion hungry from many days ……..not just a CAT ….

Had that level of publicity or awareness been given to any of the social Issue…. Recession might have smacked to the darker side of life not the brighter one …..